The biggest difference between Cinebarre and other movie theatres, aside from serving meals rather than candy, would probably be the fact that no ordinary movie theatre comes with a 31 by 46-foot inflatable screen for outdoor entertainment.
Cinebarre itself opened in June 2008, but its On Location venture will be kicking off June 30. On Location is Cinebarre’s portable movie theatre branch.
Cinebarre’s director of special events Christina Callison said On Location offers a giant inflatable screen that will soon be premiering midnight showings of newly-released movies outdoors as opposed to indoors.
“It is the coolest thing you have ever seen,” she said. “The first time we blew it up we were all just blown away.”
Cinebarre On Location was first debuted April 26 as a fundraiser for Camp Happy Days with all proceeds going to the organization. The event featured an all-you-can-eat cookout, a beer trailer, live music, live radio broadcast, giveaways, and a showing of "The Sandlot,” Callison said.
“We were thrilled to do that,” she said. “It was our first event.”
Most movies shown outside are done by way of  DVD projection, but On Location uses actual film, making movies just as high-quality outdoors as they would indoors. Callison said it takes six to eight minutes to inflate the screen, then about 15 minutes for it to come back down after the events. It fits in a 20-foot trailer that transports eight speakers (with surround-sound) as well as the platform for the film strips.
“It’s easy to store,” Callison said. “We put it in the trailer and pack everything up.”
Callison also said although On Location will be doing midnight movie premiers, the venture has other events in store, such as purely-kid occasions and times appropriate for bringing pets. There will be showings for cult classics and thematic events for various holidays throughout the year.
“We also want to do things like going out to the beach and showing a surfer movie,” Callison said. “We’ve got a lot of different things up in the air with On Location.”
The On Location events do not start with the actual movies – Callison said the two hours leading up to the midnight premieres will consist of cookouts, face-painting and music. The Camp Happy Days event had a band perform.
“We have live music, sometimes we’re going to have a DJ,” Callison said. “It’s great for us to be able to provide that kind of entertainment because we’re also giving the local music scene a chance for showcase.”
Cinebarre currently has four city locations – Asheville, Charleston, Denver and Seattle (with a fifth one starting in Salem). On Location will be “based” on the east coast in Charleston.
“We’re going to start branching out in all the surrounding cities,” Callison said. “It’ll be like a rolling road trip.”
Callison also said she believes Charleston’s cultural and entertainment scene helped get it selected as Cinebarre’s east coast base.
“We’re receiving huge responses from it,” she said. “It’s cool to get involved with the community like this.”