Something’s Fishy celebrates one year at new locale
His eyebrows rise toward the ceiling, his eyes widen behind his glasses, his bristly mustache moves and the rest of his face fills with satirical expression.
That’s the look many customers see when Jack Cadwell steps out from the kitchen to greet guests with humorous commentary and silly faces. Then Barbara Fortes-Cadwell chimes in additional remarks and conversations write themselves.
It’s miraculous more food doesn’t go flying out of patrons’ mouths as they munch on the lightly fried fare while digesting overtones of wacky wisecracks.
This is a natural occurrence on the five days Something’s Fishy is open (Tuesday to Saturday). The restaurant initially opened in summer 2011 off East Doty Avenue but eventually moved down the road to 1211 N. Main St.
This week Something’s Fishy is celebrating its one year anniversary at the new location next to Lowe’s at the North Main Market shopping center.
Cadwell said when they officially relocated on April 1, 2012 the move was no April Fool’s, but more of a blessing.
The menu expanded and seating was added with seven tables.
While all the classic seafood items remain – flounder, shrimp, scallops, clams, oysters – the new menu brings in hot dogs, burgers and chicken and pulled pork sandwiches. Everything is cooked fresh with each order.
“Business has increased by five times in the new location,” Cadwell said, attributing this to the trust and loyalty of the Summerville community. “We have a lot of customers from the first location.
“It’s a whole different atmosphere here. New people come in. When they leave you know their whole life’s story . . . how many kids they have.”
The location offers more visibility and thus more business, Fortes-Cadwell said.
After running the business in New Haven, Conn. more than a decade, Cadwell and Fortes-Cadwell moved to South Carolina to retire. Not long after Cadwell became bored and has served up fish ever since. They still received calls from customers in Connecticut asking if they’ll mail shrimp to them. Local customers apologize if they haven’t stopped by in a few weeks.
Cadwell works in the kitchen and Fortes-Cadwell works the register.
“People would rather see my face up here,” she jokes as she smiles and winks at Cadwell.
“It’s not work when you’re with the customers and can joke with them,” he says. “We’re not corporate America. Our reputation comes from behind the counter.”