Monday, June 24, 2013
The 34th annual Telly Awards has named Select Health of South Carolina a bronze winner in the regional TV categories of insurance and use of animation for its 30-second “First Choice has my doctor!” commercial. Select Health is the state’s oldest and largest Medicaid managed care organization, providing expanded benefits and services to more than 259,000 First Choice health plan members enrolled in all 46 counties. Select Health is part of AmeriHealth Caritas Family of Companies. AmeriHealth Caritas is a majority-owned subsidiary of Independence Blue Cross; Blue Cross Blue Shield of Michigan holds a minority interest.
“I congratulate our associates and business partners who contributed their time and talents to this award-winning commercial,” said Cindy Helling, executive director at Select Health. “Our campaign generated a tremendous response from our members and the South Carolina community we serve.”
The “First Choice has my doctor!” campaign was designed to highlight Select Health’s extensive and diverse provider network consisting of more than 8,000 providers across the state. It also aimed to promote the benefits of regular visits with a primary care physician and an active lifestyle. The commercial reached viewers across S.C. from September through December 2012.
The Telly Awards honors the finest film and video productions, groundbreaking online video content, and outstanding local, regional and cable TV commercials and programs. Learn more about the 34th annual Telly Awards at www.tellyawards.com. The “First Choice has my doctor!” commercial can be seen at http://www.selecthealthofsc.com/firstchoice/member/eng/commercials/index.aspx. For more information about Select Health of South Carolina, visit www.selecthealthofsc.com.
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