Wednesday, July 24, 2013
First Copper Penny franchise to debut in Columbia
Veteran retailer Copper Penny announces the roll-out of its much anticipated franchise operation, set to expand the brand’s trademark Charleston-chic fashion style to markets throughout the country. The upscale women’s boutique is a King Street institution and favorite of local shoppers and visitors to the region. The franchising opportunity will make the success story of both Copper Penny and sister store Copper Penny Shooz available to entrepreneurs at a moderate-tier investment level.
“We have had so many requests to either open up in other areas or offer franchising opportunities,” says Copper Penny founder/president Penny Vaigneur. “We feel like we have an excellent product to sell that’s been in development since we opened in 1987.”
Franchise owners gain access to proprietary management systems and vendors representing top-shelf clothing, shoes, jewelry and accessories. “We teach you the Copper Penny way of doing things,” notes vice president Bryan Vaigneur. “That’s what sets us apart from the competition.”
Business-building components of the franchise include merchandise buying strategy, floor selling methodology, personnel hiring/training practices, interior/exterior design direction and collaborative site selection.
The Copper Penny collection of designer labels includes distinguished names like Diane Von Furstenburg, Trina Turk, Milly, Shoshanna, Tibi, Sam Edelman, Michael Stars, Ella Moss, Jack Rogers, Splendid, Citizens of Humanity, Hudson, Virgins Saints & Angels, Tolani, Rowen and Whitley V. Designs.
The grand opening of the first Copper Penny franchise is scheduled for August in Columbia.
Copper Penny and Copper Penny Shooz are the recipients of local and national recognition, and garner frequent references in publications such as Lucky, In Style, Oprah, and Cosmopolitan. More information about Copper Penny is available online and on Facebook.
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