Saturday, August 17, 2013
This summer, Coca-Cola is partnering with Live Nation and American Music Awards for a “Share Happiness” promotion occurring exclusively at Mellow Mushroom Pizza Bakers, where two lucky guests will win a VIP experience to the 2013 American Music Awards in Los Angeles on Nov. 24, and more than 6,000 instant win prizes are available throughout the promotion including Live Nation Concert Cash and Mellow Mushroom gift cards.
In addition to the grand prize trips and instant win prizes, guests will also have the opportunity to share virtual e-cards to friends and family, all related to the “Share Happiness” and music concept of this promotion.
Annica Kreider, vice president of brand development for Mellow Mushroom, is thrilled to provide this promotion and experience to the restaurant guests. “Mellow Mushroom is a brand that provides every guest with something unique and different, from the food and craft beer to the music, restaurant décor and atmosphere. We feel this Share Happiness that leverages the Coca-Cola partnerships with Live Nation and also with American Music Awards provides a natural extension of this brand experience: allowing us to give our guests the opportunity to win something they couldn’t buy - a VIP experience to the American Music Awards. The ability to win Live Nation instant prizes and create unique Mellow e-cards will also add a fun brand engagement that we know our guests will love.”
Play “Spin the Coke Bottle” at your table, an in-store digital table top game where guests can interact and learn more about each other with a series of conversation starters and trivia questions, centered around music, Coca-Cola and Mellow.
“The ‘Spin the Coke Bottle’ in-store digital table top game that we have added as an experiential element of the Share Happiness summer promotion is sure to provide our guests with something they have never seen before: a fun, unique way to interact with their table mates,” states Kreider.
For more information about this experience and opportunity, stop into your local Mellow Mushroom now through Aug. 31, visit www.mellowmushroom.com and like the restaurant on Facebook at www.facebook.com/mellowmushroomHQ. For special offers and exclusive hookups, join the Mellow e-Club at http://mellowmushroom.fbmta.com/members/UpdateProfile.aspx?Action=Subscribe&InputSource=PR
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