Tuesday, November 12, 2013
In today’s fast-paced, on-the-go world, we cherish anything that makes our lives easier. It’s why we love shopping online, mobile coupons and daily deal sites that cut down on the annual time-consuming task of holiday shopping. But what if customers could have the shopping experience of trying on clothes and socializing with friends with all the convenience built in?
The Rolling Rack Mobile Boutique – think food truck with tunics instead of tacos – is just that. Available for private events, office parties, fundraisers and more, Rolling Rack is one of the first such ventures in South Carolina and the Southeast.
Just as food trucks, pop-up shops and other mobile businesses have taken the country by storm, so is the retail shopping experience going mobile.
Amanda Stephenson had been selling clothing online for quite a while before deciding to take her business mobile. She researched the concept, renovated the truck and started booking events. It was a more realistic and cost-effective way for Stephenson to expand her online store without the big expense of a brick-and-mortar storefront.
As the holiday season approaches, individuals, businesses and other groups can book Rolling Rack for a girls’ night shopping event, an employee holiday perk or just a way to do some Christmas shopping without trudging from store to store.
Just like Black Friday and Cyber Monday, it’s quite possible Rolling Tuesday could be the next big shopping trend.