The next big thing in social media might just be locally grown right here in the Lowcountry.
Yik Yak, the new Twitter-like app developed by College of Charleston student and founder of Supreme Apps William Jamieson of Mount Pleasant, has began to take off on college campuses all across the Southeast. Available on both Android and iPhone, the free app allows users to post comments anonymously and determine what local comments are shown through a simple voting system. Posts, or “yaks” as they are called, can be sorted so that the most recent or most popular comments in the user's area appear first. Users are also able to monitor their community posts and report any negative or innappropriate content. Once reported, these posts are flagged for removal, and if a user is repeatedly flagged, he or she is kicked off of the app.
“People want their voice out there, but they don't necessarily want their name attached,” said Jamieson. “Yik Yak lets users communicate in their area with anonymity, and putting them in complete control gives a unique feel for each city.”
Jamieson began working on the app towards the end of December last year when he was approached by Furman grads Brooks Buffington and Tyler Droll to develop their idea for the app. Yik Yak was released initially on iPhone on New Year's Day 2014, with the Android version coming a week later.
Yik Yak is the most recent in a long line of successful phone apps by Jamieson's Supreme Apps, including Front Flash and Facebook Photo Downloader. Yik Yak is currently available in both the iTunes and Android app stores. For more information, visit YikYakApp.com.