CCSD launches healthy beverage campaign

  • Wednesday, March 26, 2014

On March 14, the Charleston Tri-County branch of Eat Smart, Move More (ESMM) South Carolina will launch, “Let’s Go H20,” a campaign in partnership with Charleston County School District encouraging kids to drink more water. This pilot program in select CCSD elementary schools will encourage students to bring water to school, use the water fountains or purchase bottled water for just $0.50. “Let’s Go H20” signage in participating schools will remind students of the importance of drinking plenty of water every day for good health.

Representatives from CCSD Nutrition Services, ESMM and school Wellness Committee members will visit James Simons, Buist and Sullivan’s Island Elementary Schools during lunch to pass out free water bottles, stickers and pledge cards and talk with students about the health benefits of drinking water and how to avoid dehydration. Media partners Live 5 and Cumulus will promote the “Let’s Go H20” campaign through public service announcements and messaging featuring Dr. J and The Fat Guy, station personalities, and elementary school children.

“Let’s Go!” is a movement led by Eat Smart, Move More South Carolina to provide more options to eat healthy and get active. “Let’s Go!” includes everyone – at school, at work, at church and in the community – in South Carolina.

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