Wednesday, April 16, 2014
In the 2005 book “Hot, Flat and Crowded,” author Thomas Freedman urges readers to push a tentative Green “party” toward a full-scale revolution.
Interested in joining the revolution through fostering the preservation of green in our own Lowcountry backyard, East Cooper Land Trust (ECLT) has devised a new green initiative.
With the leadership of Executive Director Catherine Main and the support of dedicated community volunteers, East Cooper Land Trust is a nonprofit organization based in Mount Pleasant with a mission of “conserving natural spaces and the quality of life in East Cooper communities”.
On Earth Day, April 22, ECLT will offer “Green for Green” Businesses for Conservation. “Green for Green” seeks to enlist area businesses to create giving funds in support of the ECLT which will use monies raised to protect and preserve local area green spaces.
Participating stores such as The Backpacker in Mount Pleasant and Las Olas in downtown Charleston are leading the charge to reach the goal of $1,000 per store during this seasonal campaign. At the point of check out, customers are invited to add a donation to their purchase which will go directly to ECLT.
Some area businesses have elected to use a promotional item such as a sticker to advertise their campaign, while others may choose to ask employees to contribute to the program and then match those donations. ECLT will strive to work with each business participant to find a way to reach their individual $1,000 goal.
“Our goal is to encourage local businesses to support our community green spaces. Each business that reaches the $1,000 goal will receive a plaque branding them a champion of the program. We hope that this program will not only give recognition to the stores that support our cause but spread awareness to the community as well,” said Victoria Hill, assistant to ECLT Director Catherine Main.