Lowcountry kicks off Fit Family Challenge

  • Monday, May 19, 2014

In an effort to promote healthy, active lifestyles, Coca-Cola is partnering with Lowcountry Parent magazine and CVS in an eight-week program in which South Carolina residents are challenged to get out and get active.

Based on participation, families earn points for a chance to win prizes during the eight-week challenge period, May 15 through July 10. To help promote the Fit Family Challenge, Coca-Cola has invested more than $125,000 on the program’s implementation.

“At Lowcountry Parent, we believe children are our greatest treasure and they deserve to be healthy and happy. The Fit Family Challenge is a positive way to reach families in our community with an encouraging message about the benefits of a healthy lifestyle,” says Leslie Sommerdyke, revenue manager of Lowcountry Parent.

“The Fit Family Challenge is just one more example from the Coca-Cola Company that shows our commitment to dealing with today’s important issues. We believe that to seriously address obesity, there needs to be an open and honest dialogue, coupled with a comprehensive approach toward promoting nutrition and physical exercise,” said Alison Patient, senior director, corporate affairs, Coca-Cola Bottling Company Consolidated.

“I believe everyone needs access to healthy foods and have ample opportunities to exercise so they can live healthy lives,” said Charleston Mayor Joe Riley, Jr. “That’s why I support the Fit Family Challenge and its efforts to boost awareness of the importance of eating healthy and exercising daily. And I know that Charleston families will get out there, get moving!”

“CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest,” said David Purdy, area vice president, CVS/pharmacy.

“A healthy lifestyle starts with proper nutrition and daily exercise,” said Rozalynn Goodwin, vice president for community engagement for the South Carolina Hospital Association. “The South Carolina Hospital Association applauds and supports the Fit Family Challenge brought to you by Lowcountry Parent and Coca-Cola as this program helps to raise awareness of this critical issue.”

To participate and be eligible to win prizes, residents need to sign up at www.fitfamilychallengesc.com. Participants can also find support via blogs, expert advice, wellness tips and information on free exercise classes through the Lowcountry Parent website at www.lowcountryparent.com/health and www.musc.edu/ffc.

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