Delta Dental characters promote healthy habits

  • Tuesday, May 20, 2014

The show teaches children to combat the dreaded PlaqueMan. PROVIDED


Tooth decay is the leading chronic infectious disease among children in the nation. It causes pain and can interfere with a child's ability to eat, speak, smile and concentrate, and it has the potential to affect systemic health. To help combat this issue, Delta Dental of South Carolina is educating and inspiring children to adopt healthy life habits through its upbeat and interactive, touring “Land of Smiles” program. The children from Orange Grove Charter Elementary, Ashley River Creative Arts Elementary, Charleston Development Academy, Memminger Elementary and Mitchell Elementary in Charleston; Lambs Elementary, Dunston Elementary, Edmund A. Burns Elementary and Midland Park Primary in North Charleston; Sullivan's Island Elementary in Mount Pleasant and Edith L. Frierson Elementary in Wadmalaw Island are among the most recent students to experience the show.

The “Land of Smiles” show features Tooth Wizard on his crusade to help kids have healthy teeth by defeating his arch enemy PlaqueMan. The show's characters get the children excited about brushing and flossing properly and visiting the Tooth Wizard's “best friend,” the dentist. They also discuss what foods are good and bad for teeth and overall health, eating right, exercising daily and making healthy choices.

Tooth Wizard came bearing gifts for the students at these elementary schools. Each child was sent home with a “smile bag” from Delta Dental, packed with a toothbrush, toothpaste, floss, an educational coloring sheet and a mirror decal reminding them to brush twice each day. After the show, the school nurses received a “Land of Smiles” curriculum kit that can be used to help reinforce the good oral health messages of the show in the classroom. The kit includes a mouth model and large toothbrush, children's books, a sing-a-long CD and a “Land of Smiles” DVD.

“Dental disease is 100 percent preventable,” commented Spann Laffitte, vice president of sales and account management at Delta Dental of South Carolina. “Children miss more than 51 million hours of school each year due to dental-related illnesses. That affects the children and their parents and the parents' employers. Our ‘Land of Smiles' characters resonate with the kids, inspiring action and motivating change that helps to positively influence oral health and overall health.”

To learn more, or if you are interested in hosting the award-winning “Land of Smiles” program at your school, have your child's teacher, principal or school nurse go to www.deltadentalsc.com/landofsmiles or call toll-free at 800-529-3268.

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