Thursday, July 17, 2014
Belk announced the grand re-opening date of its new flagship store at Towne Centre in Mount Pleasant, South Carolina. The 140,000-square-foot store went through a two-phase expansion, first phase completed in November 2013, and will celebrate its grand re-opening on Oct. 15.
The $10.2 million renovation will allow for an increased assortment of premium brands, enhanced customer amenities including redesigned fitting rooms, restrooms and seating areas, addition of a new men's store building and a parking deck to accommodate additional shoppers.
“We are excited to open another flagship store which will enhance the selling environment and make shopping more convenient and enjoyable,” said chairman of the Belk Inc. Southern Division, Dave Penrod. “We are committed to meeting the needs of our customers, and we believe the expanded selection of merchandise, new premium brands and upgraded amenities will exceed their needs.”
The flagship store will offer new and expanded brands in apparel and shoes including French Connection, BCBG, Seven, Free People, Frye, Via Spiga and Donald Pliner. The cosmetic department will feature new brands such as Jo Malone, La Mer, Laura Mercier, MAC and Bobbi Brown.
Belk has served the Mount Pleasant community since opening its first store in 1971 at the former Sea Island Shopping Center. The current store at Mount Pleasant Towne Centre opened in 1999. Belk owns and operates 37 stores throughout South Carolina.