Thursday, July 31, 2014
The Charleston Area Regional Transportation Authority (CARTA) is hosting weekly CARTA trivia on social media with winners set to receive a Family 4-Pack of tickets to Charleston RiverDogs games.
It's the first promotion in partnership between the two organizations and will produce a number of surprises in the coming weeks.
To participate in CARTA trivia, contestants first need to follow CARTA's Facebook and Twitter accounts. The questions will be posted on those pages and only users who “like” CARTA's Facebook page and follow its Twitter account, @RideCARTA, will be able to see them.
A total of five trivia questions, three on Facebook and two on Twitter, will be posted each Thursday. The first person to comment with or tweet the correct answer wins a Family 4-Pack. Winners are responsible for picking up their tickets from the CARTA office at 36 John St. in Charleston.
“We are very excited to partner with the RiverDogs and to give our riders this opportunity,” CARTA Marketing Director Michelle Emerson said. “Not only will the trivia engage and educate the larger community, but it will also reward loyal CARTA riders. We think it's a home run.”
CARTA trivia, which will run weekly through August, continues CARTA's summer of giveaways. The authority is also sponsoring Free Pass Tuesday through August, during which CARTA is handing out free bus passes at randomly selected stops. Clues to the location are posted throughout the day on the authority's social media accounts.
The trivia contest is the first of numerous collaborations between CARTA and the RiverDogs over the next few weeks, and more details will be released in the days ahead.
For CARTA, it's all about raising the system's profile and awareness of the need for public transit.
“Public transportation is more important than ever in the Lowcountry, and that's going to continue to be the case as thousands of new residents arrive here each year,” Emerson said. “For instance, the Charleston peninsula population is projected to be 60,000 in 2035, and there is only so much room to park. We're going to do everything we can to get new residents on board with CARTA early and encourage the current community to get engaged, as well.”