Alpha USA rolls out national campaign

  • Thursday, September 4, 2014

Is there more to life than this? If God made everything, then who made God? Why is there so much suffering in the world? What about other religions? These are just some of the questions people will be asking this fall when Alpha USA and Alpha South Carolina roll out their annual “invitation,” a national ad campaign being held in more than 500 cities

Designed to help Alpha's partner churches reach outside their four walls and energize their congregations in the process, the campaign asks people “Got questions about life?” People who respond to the ads are invited to a relaxed dinner where they can learn more about Alpha, a 10-week exploration of the Christian faith that invites questions and discussion about God, the meaning of life and more.

Churches nationwide representing every major denomination will work concurrently on the campaign, using everything from bumper stickers and yard signs to billboards and buses. Every year, thousands of people from all walks of life respond to the ads, including atheists, those revisiting their own faith, even people from different religions.

“We sometimes forget that the church is a wonderful organization for those who are not its members,” notes Margaret Cotton, Alpha's South Carolina Regional Director. “Alpha is a way for churches to get back to the work of evangelism and outreach that Jesus called us to, and to get people thinking without making them feel judged.”

This year, across the USA, Alpha has a goal of reaching 3 million individuals —many of whom have been through hard times and are looking for answers.

Since 1997, Alpha USA has been helping churches create a welcoming environment where no question is out of bounds and people are free to make up their own minds about the teachings of Jesus Christ. The number of U.S. churches using Alpha now amounts to over 8,000 churches representing 127 denominations. Over 3 million guests have attended Alpha in the US, and over 25 million globally.

For more information about the Charleston courses, contact Margaret Cotton - margaretcotton@alphausa.org, 843-971-1893, or visit the Alpha South Carolina website: www.alphausa.org/southcarolina

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