Charleston Style Concierge Launches Charleston’s First Personal Styling Company
Press Release
Monday, April 28, 2008
Committed to making women feel more confident and finding their own unique style, owner Lee Heyward introduces Charleston Style Concierge, the city’s first and only personal styling company.
A unique concept to the Charleston metro area, Charleston Style Concierge offers specialized styling services such as closet editing, personal shopping, and personal styling. Inspired by Coco Chanel’s famous statement, “Fashion fades, style is eternal,” Heyward is devoted to providing her clients with the tools they need to find their own personal style.
The launch comes in time for the long-lived ritual of spring-cleaning. The Charleston Style Concierge’s closet editing service is , designed not only to help women clean out their closets but also to boost self-confidence while saving time, money, and energy. Heyward works with clients to take an inventory of their closets. Immediately following the closet edit, the client is given a list of items they actually need to help create more outfits and craft the look they desire. A closet edit also teaches people better shopping skills so they buy less and wear more.
“Most people shop out of emotional impulse because shopping makes them feel better about themselves. Unfortunately, most of the time they end up buying what they don’t need. After a closet edit, my clients will be able to focus on what it is they need, how to use what they already have, and most importantly feel more confident in their choices and style. This isn’t about taking away personal style but rather focusing on what you do have and how to use it to make it unique,” Heyward said.
“The closet edit is the foundation to great style, and a great style will help boost self-confidence. It proves useful to anyone, whether a mom with no time to focus on her style choices or a new professional looking to step up her wardrobe without breaking the bank. A personal style can give you the confidence to accomplish anything. Creating your own style is an investment that continually pays you back,” Heyward said.
Charleston Style Concierge also offers personal shopping and personal styling services, which can be combined or customized to fit individual needs and budget. Heyward shops for clients or with them, depending on time constraints and the budget.
To learn more visit www.charlestonstyleconcierge.com.